July 29, 2021

Do you consider Starbucks to be a wildly successful business? Most people do.⠀ ⠀…


Do you consider Starbucks to be a wildly successful business? Most people do.⠀

But… what makes them so successful? It comes down to the connection and rapport they create with customers that keeps them coming back.⠀

Starbucks has a great product but when they couple it with an atmosphere that encourages customers to come back by simply calling them their first name it becomes irresistible for many.

Did you once get a starbucks cup just to share your name on social media?? (It’s okay to say yes, and by saying yes, you’re confirming the validity of this strategy)

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